(Los Angeles, CA) – July 25, 2023 – Iconic American lingerie brand, Frederick’s of Hollywood, today announced the appointment of visionary fashion designer and celebrity stylist Candice Cuoco as the brand’s new Creative Director. Cuoco will oversee the brand’s creative direction and product design, focusing on modern lingerie. Collections that embrace Frederick’s of Hollywood’s storied past with fresh designs to captivate the modern customer. Her extensive knowledge of fashion and cultural trends as well as her ability to translate trends to products, will elevate the brand’s product offering.
Cuoco’s success in the fashion industry spans over two decades, during which she has worked with some of the most influential names in the industry, such as Lady Gaga, Nicki Minaj and Doja Cat. Candice’s unique flare for creativity, passion and attention to detail has earned her credibility as a visionary designer. Her work has been shown at New York, London and Paris Fashion Weeks, featured in the pages of major fashion magazines and turned heads with a sold-out collection at London’s iconic Selfridges department store. She was hand-selected to compete on Bravo’s Project Runway, culminating as a finalist and was invited back for Project Runway All-Stars. The San Francisco Fashion Awards have honored Candice as “Designer of the Year,” “Best Emerging Designer” and “Most Stylish.”
“I am honored to be part of such an iconic brand that is steeped in the power of women,” said Candice Cuoco. “Frederick’s of Hollywood has a rich history of celebrating sensuality and self-expression and I am eager to build upon that foundation to create a bold and inclusive vision for the future.”
With Couco at the helm, Frederick’s of Hollywood looks forward to a new era of innovation, where the brand will continue to empower individuals to express their individuality, embrace diversity and create lingerie that celebrates every body. Her first fully designed collection will debut in Fall 2023.
“We are thrilled to welcome Candice Cuoco to the Frederick’s of Hollywood family as our new Creative Director,” said Christina Martin Pieper, Executive Vice President, Lifestyle at Authentic Brands Group, owner of Frederick’s of Hollywood. “Candice’s exceptional influence and creative vision align perfectly with our brand’s DNA. Her unique perspective will resonate with our customers and will continue to build on its iconic history.”
About Frederick’s of Hollywood:
Frederick’s of Hollywood is an iconic American lingerie brand. As the original lingerie pioneer of the 20th century, the brand was the first to introduce black lingerie, the push-up bra and the thong. Today, Frederick’s of Hollywood is an innovative, fashionable and provocative brand offering intimate apparel and accessories that empower women to be confident and express their sexuality. Frederick’s of Hollywood is available in the U.S., Australia and New Zealand.